Before life as an author, on-air talent & social media influencer, Tommy spent two decades as the managing partner of a boutique creative advertising & brand identity firm outside of Manhattan. Prominent clientele that Tommy spearheaded the creative for, included: Hertz Car Rental, Good Year Tire, American Express Publishing, Kodak, Sony, Time Life, Wall Street Journal, Durkee French Foods & Castrol.
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brand marketing
"No matter who the client is or what they sell, every single project I have ever worked on - whether its branded content creation, radio and video campaigns, or marketing copy - its ALL about your BRAND - what makes you unique, and how THAT is a huge benefit to the customer." ~ Tommy Zarzecki
Bulbhead.com, (formerly Telebrands) is one of the world's leaders in the As Seen on TV genre. Tommy has developed creative content and strategy for the "But wait, There's More" company for a decade, including websites, Wordpress sites and blogs, and product positioning. Most noted, he traveled the country with owner, AJ Khubani as a panel judge for the company's Inventor's Days competitons.
Stephenson’s Rental Corp of Toronto is Tommy’s most noted accomplishment - a several year re-branding project working closely with the CEO & management team. A new modernized industrial image was created - new corporate logo, tag line & website that clearly defined their mission. In 5 years time, Stephenson's dominated their Southern Ontario market becoming one of the biggest players in Canada.
Copper Fit Compression Wear The world's leading brand in compression garments featuring Hall of Fame quarterback, Brett Favre, brought in Tommy to create their "Fit Stories" content marketing project. Each week, different articles and stories are created and published to the Copper Fit website with an array of subject matter that portrays the company's "Live Limitless" motto.